Many new heart centered business owners think or believe that sales and marketing has to be pushy. This is so far from the truth. Sales is about building relationships, having conversations, asking questions, listening deeply, identifying a need/want/problem, providing a solution for that need/want/problem, and inviting another person to work with you. It’s all about being in service to others.
If you truly believe in what you do, then it is your responsibility to let your market know what you offer. You will never know who could benefit from your solution to their need/want/problem unless you take the necessary steps and market to them.
Mistake # 1 Not taking time to do Market Research
Doing market research before you create your product/service will save you valuable time, money, and stress in the long run. You have to know who you want to do business with and who wants to do business with you. You have to know how you are different from your competition. For our purposes here , we are referring to those businesses that target the same markets as you do.
You have to know your unique marketing message (UMM) or your heart centered marketing message(HCMM). It’s not enough anymore to just be unique. People connect with people. Let your heart shine through in what you do so that people who resonate will be drawn toward what you do by that emotional energetic connection. Your UMM and your HCMM should bring top of mind awareness to your customers. Be specific as to the product or service your business provides.
Mistake # 2 – Not knowing your Target Market
You must get absolutely clear about who you want to work with in your business. When you have a clear message, people know immediately if you are someone they would work with. And when your message is specific, even if people decide not to work with you, they will still think of friends/colleagues who do resonate with your message and are looking for you.
First determine who is your niche target market – these are your ideal customers and clients. Consider that not everyone will want your products/services. Think of the people who have problems which your solution solves. These are the people you want to target – to market to.
Remember you are focusing on the people who you really want to serve in your business. These ideal clients/customers are the ones who will talk non stop about your product/services and who will refer to you time after time.
What do you know about your market? Who is your ideal client/customer/market?
What is your unique marketing message or your heart centered marketing message?
Have you identified some of your “competitors” in the marketplace? You can always do Google search on your area of expertise. Pay attention to what comes up.
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