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The Top Two Marketing Mistakes New Business Owners Make

Many new heart centered business owners think or believe that sales and marketing has to be pushy. This is so far from the truth. Sales is about building relationships, having conversations, asking questions, listening deeply, identifying a need/want/problem, providing a solution for that need/want/problem, and inviting another person to work with you. It’s all about being in service to others.


If you truly believe in what you do, then it is your responsibility to let your market know what you offer. You will never know who could benefit from your solution to their need/want/problem unless you take the necessary steps and market to them.


Mistake # 1 Not taking time to do Market Research


Doing market research before you create your product/service will save you valuable time, money, and stress in the long run. You have to know who you want to do business with and who wants to do business with you. You have to know how you are different from your competition. For our purposes here , we are referring to those businesses that target the same markets as you do.


You have to know your unique marketing message (UMM) or your heart centered marketing message(HCMM). It’s not enough anymore to just be unique. People connect with people. Let your heart shine through in what you do so that people who resonate will be drawn toward what you do by that emotional energetic connection. Your UMM and your HCMM should bring top of mind awareness to your customers. Be specific as to the product or service your business provides.


Mistake # 2 – Not knowing your Target Market


You must get absolutely clear about who you want to work with in your business. When you have a clear message, people know immediately if you are someone they would work with. And when your message is specific, even if people decide not to work with you, they will still think of friends/colleagues who do resonate with your message and are looking for you.


First determine who is your niche target market – these are your ideal customers and clients. Consider that not everyone will want your products/services. Think of the people who have problems which your solution solves. These are the people you want to target – to market to.


Remember you are focusing on the people who you really want to serve in your business. These ideal clients/customers are the ones who will talk non stop about your product/services and who will refer to you time after time.


What do you know about your market? Who is your ideal client/customer/market?


What is your unique marketing message or your heart centered marketing message?


Have you identified some of your “competitors” in the marketplace? You can always do Google search on your area of expertise. Pay attention to what comes up.


If this post was helpful for you in your business, please go to: www.TheProfitGarden.com and leave a comment and/or join our mailing list by subscribing to our blog.

3 Responses to “The Top Two Marketing Mistakes New Business Owners Make”

  1. Great post. I like where you say that marketing does not need to be pushy and to instead focus on building relationships with clients. I really think that this is the new era in business and small businesses have a great advantage because they are able to build personal relationships. Thanks and keep ‘em coming!

  2. Thanks so much Bill for your comments. Much appreciated. Yes, I do believe that we have turned the corner in regards to the values people place in trust and integrity. Sales and marketing truly are about building that personal relationship for the long term. And I will be sure to check out your posts. Sandi

  3. You’re welcome, Sandi. I think for a long time we have put the price of goods and services above everything else. And that has allowed large companies to outsource our jobs oversees and manipulate legislation to put profits over the environment. The consumer is smarter now, we are in constant communication, and so long as we are not financially desperate, we’ll be able to make purchasing decisions based on all the facts, not just the lowest price. This is a great time to be in the business. Talk soon!

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