So what exactly is permission-based marketing?
It simply means that you’re attracting prospects/customers to you by giving them something of value for free, in exchange for their names and email addresses. You then have permission to communicate with them about related products/services.
Over time they listen to you and learn from you. And they return again and again for your products or services because they’ve grown to trust you.
Imagine yourself as a magnet for people in your target market, your niche. Imagine them all clamoring for your attention and saying, “Yes, I am interested!”
That’s what permission-based marketing is all about. And it’s all done with FREE traffic!
Here are a few basic low- or no-cost techniques for building a list of devoted followers:
- Install an opt-in page on your blog, offering a free report or videos. Give away some solidly useful information.
- Weekly tips and/or a newsletter. Again, it’s all about value.
- Make some short videos. It’s not hard with a webcam.
- Make good use of social media: Facebook “Like” pages, Twitter, YouTube, LinkedIn, Biznik are all opportunities to build valuable relationships.
Compiling a permission-based-marketing list is probably the most important first step to growing your business, online or off. And the benefits can be astronomical.